A Colorful History of Popular Delusions by Robert E. Bartholomew, Peter Hassall

By Robert E. Bartholomew, Peter Hassall

This eclectic heritage of bizarre crowd habit describes a wealthy collection of mass phenomena starting from the fun and quirky to the stunning and deplorable. What do fads, crazes, manias, city legends, ethical panics, riots, stampedes, and different mass expressions of emotion have in universal? by way of making a typology of such habit, prior and current, the authors convey how universal striking team reactions to worry or pleasure are. they usually provide insights into how those occasionally harmful mob responses should be refrained from.

We is probably not stunned to examine the peculiarities of the eu center a long time, whilst superstition was once normal: just like the meowing nuns of France, "tarantism" (a dancing mania) in Italy, or the malicious anti-Semitic poison-well scares. yet related phenomena appear in our personal period. Examples contain the social-networking hysteria of 2012, which led to uncontrollable twitching by way of teenage women in Leroy, new york; the "phantom bus terrorist" of 2004 in Vancouver, Canada; and the itching outbreak of 2000 in South Africa.

Vivid, exact, and carefully researched, it is a interesting evaluate of collective human habit in its many strange forms.

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In such cases ideological reappraisal will not be prompted. Rather will it occur when the movement is small and still striving to find a means to influence or replace a government. Much of this analysis of the diffusion of a social innovation has perforce been speculative because the necessary research has been lacking. Indeed, the treatment of ideology by sociologists has either been largely descriptive - ideology as a thing in itself or derivative : the ideology of a group is a reflection of its position in the social structure.

6 La Piere calls such men 'marginals' because their position of esteem in the professional or occupational community subjects them to constant competition for elite status and they eagerly look for innovations 'that may aid them in preserving their status'; 7 but this seems to imply that they believe innovations to be so esteemed that members of the local vocational role-set will regard them highly if they innovate. Yet all the evidence on the diffusion of innovation suggests that many local adopters are laggardly; far from welcoming innovation, they adopt reluctantly.

6 James S. , Medical Innovation: A Diffusion Study (Indianapolis: Bobbs-Merrill, 1966) chaps. 10-ll. 32 of the diffusion of a hybrid seed-com. 6 La Piere calls such men 'marginals' because their position of esteem in the professional or occupational community subjects them to constant competition for elite status and they eagerly look for innovations 'that may aid them in preserving their status'; 7 but this seems to imply that they believe innovations to be so esteemed that members of the local vocational role-set will regard them highly if they innovate.

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