Absolutely Now!. A Futurist's Journey to Her Inner Truth by Lynne Franks

By Lynne Franks

Lynne Franks is a mythical determine in overseas style and public relatives and the muse for the outrageous and pushed personality of Edina at the cult tv sequence, 'Absolutely Fabulous.' but on the top of her luck, after development a global classification public kin enterprise by way of operating 20-hour days, spinning off new rules and monitoring developments for her consumers on the cost of her own lifestyles, she all of sudden bought her corporation and reclaimed her existence, embarking on a quest for that means that took her round the globe.

Lynne Franks' trip took her to the United international locations Women's convention in Beijing; a holy mountain in India; the sacred Celtic websites of eire, Scotland, and Wales; the Californian Redwoods; and trance dancing to African drums. She addressed meetings on moral company and frolicked with the various world's religious leaders, top environmentalists and visionaries. This e-book recounts that trip. For marketers; for ladies and males doing far...

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Letting Go 3. Learning about Sex and Relationships 4. Getting in Touch with my Body 5. On a Health Trip 6. Tribal Quest 7. Plugging into the Future 8. Ethical Business 9. What Women Want 10. Journeying with the Wise Women 11. Reconnecting with my Roots 12. Following the Path of the Shakti 13. Searching for a Sustainable Future 14. The Summer of Love 15. Conclusion: The Pieces of the Jigsaw Come Together Acknowledgements Plate Section Addresses Bibliography A Note on the Author Introduction to 2014 edition Reading Absolutely Now some sixteen years on, the story of my transition from the frenetic lifestyle as London’s top fashion PR, satirised so brilliantly by Jennifer Saunders in her BBC comedy series Absolutely Fabulous, has given me an opportunity to reflect on the many influences who inspired me during this great adventure.

I helped with the press and became a trustee of the Foundation, continuing to work with her on various other projects. A cause becomes much more sexy if there is celebrity involvement! Celebrity endorsement started attracting sponsors, becoming part of a new area of cause-related marketing. One of the first high profile events along these lines was Reebok’s sponsorship of the Amnesty International Human Rights world tour in the autumn of 1988 which starred Sting, Bruce Springsteen and Peter Gabriel.

I was experiencing an identity crisis as well as bereavement from my creation – the business. After several months of negotiation Paul brilliantly concluded an advantageous deal with the British corporate PR group, Broadstreet, who bought us before getting in trouble for overspending and being taken over in turn by French advertising agency BDDP. Paul was happy but I grieved and went to bed with sedatives. Three days later, realising this wasn’t my way, I dragged myself up and got some acupuncture.

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