Advanced Web Metrics with Google Analytics by Brian Clifton

By Brian Clifton

Are you getting the main from your web site? Google insider and net metrics professional Brian Clifton finds the knowledge you want to get a real photo of your site's influence and remain aggressive utilizing Google Analytics (GA) and the most recent internet metrics methodologies. Which advertising campaigns paintings top? How do you quantify their luck? What symptoms in case you song? choked with thoughts and insider secrets and techniques no longer documented in different places, this e-book has the professional assistance you want to improve your model and raise your site's ROI.

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Ensure that all paid online campaigns use tracking URLs to differentiate from non-paid sources. These suggestions will help you appreciate the errors often made when collecting web analytics data. Understanding what these errors are, how they happen, and how to avoid them will enable you to benchmark the performance of your website. Achieving this means you’re in a better position to then drive the performance of your online business. Privacy Considerations for the Web Analytics Industry With the huge proliferation of the Web, people are now more aware of privacy issues, concerns, and obligations.

K. qxd 2/21/08 1:38 AM Page 34 Summary In Chapter 2, you have learned the following: CHAPTER 2: AVA I L A B L E M E T H O D O L O G I E S ■ 34 • How web visitor data is collected, the relative advantages of page tags and logfile tools, as well as why page tagging has become the de facto standard. • The role of cookies in web analytics, what they contain, and why they exist, including the differences between first-party and third-party cookies. • The accuracy limitations of web traffic information in terms of collecting web visitor data, its interpretation, and comparing numbers from different vendors.

PDF files: A special consideration For page-tag solutions, it is not the completed PDF download that is reported, but the fact that a visitor has clicked on a PDF file link. This is an important distinction, as information on whether or not the visitor completes the download—for example a 50-page PDF file—is not available. Therefore, a click on a PDF link is reported as a single event or pageview. This results in a slightly different entry in your web server logfile, showing an HTTP status code 206 (partial file download).

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